Orimix Times
A high-volume Nigerian news platform structured for speed, discovery, and revenue.
The Problem
Orimix Times publishes daily across more than twenty desks, from politics and business to sports and entertainment. At that volume, breaking stories must surface immediately, evergreen sections must remain findable, and advertising must earn revenue without degrading the reading experience.
The previous structure made each publishing day harder than necessary, with desks competing for attention and readers struggling to navigate the breadth of coverage.
The Solution
Teerdox structured the front page to operate like a newsroom front desk, with a breaking news rail, trending and editors selections, and consistent homes for every desk.
Article pages were kept light for mobile readers on slow connections, and advertising placements were given predictable positions that do not compete with content.
The Result
The newsroom now publishes at pace within a system that holds. Readers locate current stories quickly, advertisers receive reliable placements, and additional desks can be accommodated without structural redesign.
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